About
For over two decades, Favourbrook has injected personality into men’s formalwear, a beacon of British elegance for modern dandies. Founded in St James’s, at the heart of London’s sartorial scene, the brand crafts small-batch collections designed in the capital and handmade across the UK and Europe, combining heritage tailoring with contemporary flair. Its Edwardian-patterned morning coats in lightweight wools and cashmeres are complemented by an emporium of waistcoats – over a thousand pieces across both stores – ranging from classic double-breasted silks to vibrant textures that allow grooms to express individuality while adhering to tradition. Eveningwear includes velvet smoking jackets, luxurious silk tuxedos, and a selection of shirts, including 70s frills, again ensuring personality without compromising refinement.
The browsing experience at Favourbrook’s Pall Mall boutique epitomises their polished-meets-playful ethos: light-filled, parquet-floored, with a dramatic wrought-iron spiral staircase leading to a rainbow “library” of floor-to-ceiling waistcoats and walls of eclectic bow ties. Bespoke consultations are in person, with experienced staff guiding each groom or father-of through off-the-peg, made-to-measure, or fully customised options. Favourbrook is the destination for grooms seeking superior formalwear that leaves a lasting impression.
Why Our Editors Love
- Design that preserves individuality while satisfying the bounds of formality
- One of the largest and most eclectic waistcoat collections in the world
- A Pall Mall fitting, complete with attentive staff and literally thousands of choices to browse
Testimonials
I was married in the summer of 2024 and wanted to wear something elegant but different, and that would be both suitable for the church ceremony as well as the dinner and dancing afterwards. I chose Favourbrook because they know exactly how to craft looks that turn heads, and I couldn’t have been happier with my decision – a cream linen dinner jacket with tonal floral embroidery.
– Ryan
